So, what is sizzle?

Sizzle is a term many marketers use to describe how content and graphics should "feel" to those who are engaging with it.  The graphic and word combination should inspire the individual, cause a reaction and leave them wanting to tell others about their experience.  

When creating graphics and content, the creator should spend time thinking about WHAT they want the individuals who interact with it to feel.  Do you want them to feel outrage, exhilaration or perhaps another emotion.  Define it before you create it. Only then will it SIZZLE!