When and how to share a holiday message

Communicating with leads you have cultivated can be a bit tricky.  How and when you communicate could make the difference between a new client acquisition and a "take me off your list" response.  Here are a few tips to ensure your message is received well.

1. Be genuine.  Once you have crafted your message, take the time to read it again.  Ensure that it doesn't come across as the slick, slimy used car salesman we all know and dislike.

2.  Never force a communication just because its a holiday.  No one wants to hear a stilted message from someone who just wants to sell them something.  If you are genuinely patriotic or have served in the armed forces, a great shout out to those who have served (or are currently serving) is a great idea. Share a brief "why".  These messages should give insight into who you are as a company.

3.    Question whether the holiday piece needs a call to action.  Every day, your potential customers are bombarded by someone trying to sell them.  A good marketer knows there is a time and a place for selling.  If you are a retail location, perhaps a 4th of July sale is appropriate.  However, if you are offering a service, perhaps the only "service" you should be offering in this special message is the message of thanks or well wishes.  Surprise your potential audience with genuine and authentic engagements.

Wishing you and yours a very safe and happy 4th of July!

Emily Yost
For more information on Emily or her services, visit EYostconsulting.com.